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Vintage Fonts Go Digital on Buenos Aires Buses

by Bruce Goldstone on February 17, 2014

Two Buenos Aires buses, one showing the use of vintage fonts as design inspiration and the other showing digital fonts for clarity and utility.

Buenos Aires buses dressed to the nines on their way from Caraza to Retiro, old style and new
© Bruce Goldstone

Torn Between Design Inspiration & Utility

Buenos Aires is a city of kinetic visual overload, where color, pattern, and structure compete for your eye’s attention. One of the first things I fell in love here was the vintage fonts on the city buses. People tend to think I’m either kidding or crazy, but nonetheless, it’s true.

A source of constant design inspiration, the gorgeous graphics bundled onto a Buenos Aires bus pack a powerful punch.

Every bus line has its own vibrant palette, like rival schools sporting their colors. Strong stripes and elaborate, hand-painted designs called fileteado add to the impact.

And it’s all topped off with a big, bold number.

A Buenos Aires bus sporting vintage fonts that are a design inspiration. (Image © Bruce Goldstone)

A Buenos Aires bus is a design class on wheels.
© Bruce Goldstone

More than a hundred different bus lines cover the city in complicated routes that zig-zag through town. The number of the line perches proud and loud on the front of the bus.

A Number Is Worth a Thousand Words

Soon after I arrived, I began to snap photos of every bus that passed (while carefully avoiding being run over).

A collection of numbers in the vintage fonts on Buenos Aires buses are a design inspiration. (Image © Bruce Goldstone)

A number of bus numbers
© Bruce Goldstone

I took new delight in every bold or subtle variation, cruising the city’s streets:

  • The chessman solidity of the trapezoidal number #1
  • The thick, squat look of the extra-bold, extra-wide sans-serif #5 and #6
  • The delicate stroke that outlines the elegant #12
  • The jaunty snout of the 1 in #17
  • The rectilinear combo that gives #21 a modernistic flair
  • The voluptuous curves of #86, bold white on a sexy red background
  • The cheerful profile of the scooped twin 1’s in 115

Zero Tolerance

So, the first time I saw a digital bus display in Buenos Aires, I was horrified.

A digital bus sign in Buenos Aires lacks the design inspiration of signs with vintage fonts. (Image © Bruce Goldstone)

Where’s the charm in a digital dot-matrix font?
© Bruce Goldstone

The modern clarity of the neon green digits struck me as inhuman and charmless. There was no style, no effort, and no class.

I sulked for days.

I groused to friends as more bus lines began to make the switch from hand-selected, quirky typography to mass-produced digital dullness.

Then Again . . .

But then one night, things got much clearer. Or, rather, they didn’t.

Several hours after 11:00 p.m. (when the subways shut down), I was dutifully waiting, and waiting, for a #29 bus. Early on in my Argentine education, I had learned that you have to flag down a bus if you want it to stop. If you don’t hail the driver, he won’t stop even if he sees you standing there.

Finally, I saw a bus in the distance. Alas, it was a #22, a line that would take me even farther from home.

So I didn’t signal the driver.

As the bus went by, I looked up again and realized I’d misread the barely-lit number. It was, in fact, my #29. I stuck my hand out, but—too late! The driver passed me by. 

I Saw the Light

I had at least twenty minutes to think over my mistake, as well as my firm allegiance to dimly-lit vintage fonts of old. I began to rethink my aversion to digital fonts on electronic displays.

Now, whenever I see a night bus, I realize that its shining, vivid clarity has many virtues, not the least of which is visibility.

A digital font on a Buenos Aires bus may lack the design inspiration of vintage fonts, but is useful for helping you flag down the right bus. (Image © holgs / iStock)

I’m beginning to see the charm here.
© holgs / iStock

And so I had an “Oh, I see” moment that was quite literally about seeing—It’s a whole lot easier to read electronic fonts at night.

As I’ve come to terms with the new digital fonts, I’ve been heartened by another discovery. Not every bus line is content to stick with the simple, minimal dot-matrix fonts dictated by a small digital array. Newer models offer more complicated arrays that allow bus lines to choose their own, unique electronic fonts, like this elaborate #9.

A digital bus font in Buenos Aires may lack the design inspiration of vintage fonts but has the advantage of readability. (Image © Bruce Goldstone)

A nifty new nine
© Bruce Goldstone

I still love the vintage fonts that crisscross the city on many bus lines. They delight the eye as design inspiration for typography enthusiasts like me. But a bus passing in the night with its electronic display helped me get home, and that alone may be reason enough to accept the digital bus fonts that are taking over in Buenos Aires. 

Comment on this post below, or inspire insight with your own OIC Moment here.

Why Do Women Love Their Special Someones?

by Sheron Long on February 13, 2014

Man holding a sign saying "I love you," symbolizing a message and love quotes for Valentine's Day. (Image © © Ashley Matheny)

Yes, women love their special someones, but the reasons may surprise you!
© Ashley Matheny

Love Quotes Get to the Heart of the Matter For Valentine’s Day

When it comes to love, we’ve always been curious about what matters most. So, on the occasion of Valentine’s Day, we decided to ask The OIC Community to tell us why they love their valentines.

From the quotes we received, we assembled a remarkable collection from women.

Red heart with headphones, symbolizing listening to love quotes for Valentine's Day. (Image © dvarg / iStock)

Listen in and gain perspective. The love quotes reveal a range of reasons—from the little things that matter to significant love-affirming attitudes and actions that make a relationship sing.

You might even find yourself saying, “Oh, I see a way to be more lovable myself!”

Saying, “You’re Special”

Love builds with constant reminders that you matter to someone. What counts? A look, a few words, a touching gift, or anything that says, “You’re special.”

I love my special someone because . . .

For five years, he has told me, “Good morning, Beautiful” every morning without fail.   —April Wooff

Cartoon of an envelope with eyes, red lips, and legs, carrying a message of love for Valentine's Day. (Image © lineartestpilot / iStock)

A welcome message: “Good morning, Beautiful!”
© lineartestpilot / iStock

He has been beside me for 20 years. We were 19 and 20 when we got married, and we were young and dumb . . . and broke. So, I never had a REAL wedding dress. He knew this was always something I regretted, especially after having our daughter 10 years ago. He has surprised me and planned an entire vow renewal for us. He even bought me a dress! I love this man to the moon and back!   —Jenniffer Eads 

He made me feel sexy when I was bald from head to toe with breast cancer.          —Sara Drulis

The little things seem to count, too. Most often mentioned—cooking something tasty, making the coffee, cleaning the house, holding open a door.

Heart-shaped tomato, illustrating a love quote for Valentine's Day. (Image © pryzmat / iStock)

Helping with dinner
is a chance to add the love.
© pryzmat / iStock

Small deeds, indeed! But helping out seems to say, “I’m no more special than you. Let’s share the daily doings.”

Being There, Taking Care

The love quotes used different words to describe that special someone:

my soul mate     the love of my life     my rock     my all     my heart

But the most frequently mentioned was best friend. And that’s the person a woman can count on for support and encouragement, thoughtfulness and sensitivity—the person who has the key to her heart.

Old key, illustrating love quotes on Valentine's Day about how befriending your special someone gives you the key to her heart. (Image © NikiLitov / iStock)

Being a true friend is key.
© NikiLitov / iStock

I love my special someone because . . .

He is the most generous giver I’ve ever met—a giver of time, resources, energy, love, hugs, support to anyone. He is his children’s biggest supporter and my best friend.   —Miss Bradford

He pushes me to be my best.   —Samantha G.

He never gave up on me!   —Stacy Novack

He is raising my son as his own.   —Kaye Newman

And then there are the tough times, when “being there and taking care” test a relationship. Those who make it through these “thin” times together have a rock-solid love.

Ellipsis and heart painted on a sidewalk, illustrating love quotes on Valentine's Day about how the tough times can lead to a rock-solid relationship with your special someone. (Image © edelweiss7227 / iStock)

How you treat someone in the tough times can lead to love set in stone.
© edelweiss7227 / iStock

I love my special someone because . . .

Through all these years of really hard times (he had an accident at work seven years ago), we’ve managed to keep it together, being each other’s cheerleaders. So many couples we know say they wish they could communicate like we do, and that makes me proud!   —Patti D.

Enjoying Life Together

Can a sense of humor and a positive attitude lead to love?  Judging from the love quotes, yes—the bigger the smile, the greater the love song.

I love my special someone because . . .

He is the most positive person I know! No matter what life throws at him, he’s always smiling and a joy to be around.   —Tamra H.

Above all, he makes me laugh. There are many other reasons, but this is the biggest.   —Lisa Carr

He’s fun to be around. He has an ease about him that just feels comfortable. He’s open-minded, easy to talk to, and hot, hot, hot!!   —Nichole Smith 

Two steaming cups of coffee in heart-shaped cups, illustrating love quotes on how two people enjoy each other on Valentine's Day. (Image © Matka_Wariatka / iStock)

Enjoy life over two cups of hot, hot coffee!
© Matka_Wariatka / iStock

Hanging happily together is just THE BEST! These last two love quotes not only explain why people love each other, but why they stay together.

I love my special someone because . . .

It’s sweet for the both of us.   —Cherie

We complete each other.   —Michelle L.

OIC wishes you a Happy Valentine’s Day with this free ebook about LOVE, containing many more love quotes and perspectives from men and women. Click to download:

OIC Love! - Free eBook Download

Comment on this post below, or inspire insight with your own OIC Moment here.

Photo credit: Heart with headphones © dvarg / iStock

In Defense of Selfies

by Sheron Long on February 10, 2014

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Selfie taken by a man with a beard on half of his face in a moment of creative expression. (Image © Stephen MacLeod)

A selfie captures creative expression in the mirror!
© Stephen MacLeod

Creative Expression Is Just a Tap Away

Two hundred years ago, people spent oodles of money and posed hours on end for a painter to immortalize them for the future. Now, with only a camera click and a tap to share, an image is part of a widely spread personal history.

Yesterday’s portrait is today’s selfie. And, like a master’s painting, many are full of creative expression.

Selfies began making news in 2004 and today more than 30 million show up on Instagram when you search the hashtag #selfie. I guess when even the Pope and the President of the United States are showing up in selfies, it’s a pretty big trend. But is it a trend that’s gone too far?

The Downsides to Selfies

Yes, there’s self-absorption inherent in the selfie.

How many pictures of yourself do you need?

Are you sharing just to count the “Likes” and pocket approval?

And when you have to stop in the middle of a slice of pizza to take your picture, has obsession turned to narcissism? 

Woman eating pizza and taking a selfie. (Image © Scott Bradley)

“Oh, wait. Let me just get a picture of myself snarfing down some pizza!”
© Scott Bradley

Selfies include the pornographic and the macabre with people posing in front of cadavers or faking their own deaths (and setting off Internet rumors about it).

Some people risk their lives just to get what’s known as an extreme selfie like the one taken by Christian as he ran for his life from angry bulls in last week’s Houston Bull Run.

But downsides aside, the creative side of selfies keeps me on their side.

The Creative Value of Selfies

Always a champion of creative expression, I like how selfies keep creativity flowing, so I offer these three upsides in their defense:

1. Selfies Contribute Works of Art to the World

I admire the selfies that—with little background—capture the essence of  an individual and add to the world’s body of portrait art.

Selfie portrait showing creative expression by the photographer-subject. (Image © Yongzhe Wu)

This portrait photographer and the subject
are one and the same.
© Yongzhe Wu

Captivating portraits rely on that intangible talent, the privy of famous portrait photographers, to snap the picture when the subject’s personality peers through. Perhaps that’s easier in a selfie because subject and photographer are the same.

With some staging and the ever-present mirror, some selfies become fascinating still life art—the kind that makes me linger and look deeper into the photo.

Selfie as a still life full of creative expression shows a man's photo in a hand mirror on a shelf of books. (Image © Javier Maubecin)

Selfie photographers thrive on mirrors, bathroom and otherwise,
to set the image into a creative scene.
© Javier Maubecin

An interesting angle and color-coordinated styling turns an ordinary evening at home into a creative stage.

Selfie of a girl in her living room taken at an overhead angle to increase creative expression. (Image © Hoang Minh Trang)

Many selfies unleash creativity with the angle
of the shot and careful styling.
© Hoang Minh Trang

2. Selfies Create a New Concept of Beauty

Smart phones give people, especially girls and women, more than the power to take a picture.

Selfies balance out images of the perfect faces and bodies dished up by advertisers and the media with pictures of real people, thereby creating not just a new but a real concept of beauty. As Dr. Sarah J. Gervais says in Psychology Today, we can now “. . . look through our Instagram feed and see images of real people—with beautiful diversity.”

Selfie portrait of a girl showing creative expression. (Image © Gina Spitale)

The right angle? The right flip to the curl?
A selfie photographer gets to choose.
© Gina Spitale

The selfie has handed over the controls. Now people can experiment with creative expression, deciding how they want to look and which presentation they want to share.

3. Selfies Are Creative Artifacts for Visual Diaries

Not all selfies are just about self. Rather, they have documentary value in recording personal history.  A simple selfie in the perfect location can be AMAZING, and it says, “I was here.”

An underwater selfie, showing creative expression. (Image © Niccolo Simoncini/iStock)

An artifact of the sea and me
© Niccolo Simoncini/iStock

A fighter pilot snaps a selfie, showing his creative expression for a visual diary of his adventures. (Image © Stocktrek Images)

A U.S. Air Force pilot takes a selfie in an F-15e Strike Eagle over North Carolina.
© Stocktrek Images

Collectively, selfies leave behind a creative record of the life and times on our planet for anthropologists and researchers like Dr. Mariann Hardey to surely study in the future.

But in our lifetimes, they are also visual diaries of our courageous and inspirational moments; they chronicle our progress when trying to make a life change, like going to the gym. These ideas and more speak to the positive side of selfies in creating a happy life, offered by Dr. Pamela Rutledge in Psychology Today.

Make More Selfies

With selfies hopefully vindicated and in recognition of their contribution to creative expression, OIC Moments invites you to enter our “OIC Me!” contest.

Just snap a creative selfie—portrait art, maybe a still life, or you in a memorable moment—and tell what it says about you. And, if you want to play with some selfie trends, try a

Cat using a smart phone to take a selfie. (Image © borzywoj/iStock)

Even a cat can take a selfie!
© borzywoj/IStock

  • Helfie, the hairdo selfie, a term inspired by a photo Beyoncé took of her new hairstyle
  • Seatbelt selfie, snapped when you are safely buckled in the car
  • Welfie, taken in workout gear
  • Felfie, farmers taking selfies

Toddlers in the house can submit a toddler selfie. And your pets can submit a pet selfie—there’s even an app for that.

Oh, I can’t wait to see what you come up with!

Just click the phone to go to the OIC Moments contest page on Facebook:

With appreciation to Janine Boylan for research and contributions to this article. 

Comment on this post below, or inspire insight with your own OIC Moment here.

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