Oh, I see! moments
Travel Cultures Language

World Views:

Topics

08

Apr

Landfill Harmonic: Sounds of Life-Changing Experiences

by Janine Boylan on April 8, 2013

Landfill Harmonic orchestra, illustrating life-changing experiences

Recycled Orchestra members Maria, Nohelia, and Tania
© Landfill Harmonic

A Story That Goes Beyond Film

Last fall, a documentary trailer about the Paraguayan children’s Recycled Orchestra went viral. The musical group is made up of youth who were raised on the Cateura city landfill; their music teacher is using brilliantly-designed recycled instruments to provide them with life-changing experiences.

If you haven’t seen this trailer, you must take a few minutes to do so. If you have seen it, it is worth watching again.

If video does not display, watch it here.

Without Favio Chávez, the orchestra leader, these children might be caught up in a continuous whirlwind of alcoholism, drugs, and crime on a garbage heap. Instead, these talented, devoted children have a chance to rise from their bleak backgrounds and travel the world to share their skills.

 

Making a Difference/On the World Stage/Paraguay/The World's Music

01

Apr

Not a Hair Out of Place in These Optical Illusions

by Janine Boylan on April 1, 2013

clever optical illusion for Garnier ad

Publicis Communications Schweiz AG, Zurich for L’Oréal Suisse (Switzerland), Garnier Fructis
Photographer: Billy & Hells

Clever Ads That Make You Look Twice

This time it’s your turn to have an Oh, I see moment!

What do you see in these photos?

Hint: Never take anything at face value.

clever optical illusion for Garnier ad

Publicis Communications Schweiz AG, Zurich for L’Oréal Suisse (Switzerland), Garnier Fructis
Photographer: Billy & Hells

Don’t tear your hair out!

clever optical illusion for Garnier ad

Publicis Communications Schweiz AG, Zurich for L’Oréal Suisse (Switzerland), Garnier Fructis
Photographer: Billy & Hells

Did you say, “Oh, I see“?

This clever ad campaign by Publicis for L’Oréal Switzerland for Garnier, Fructis relies on a simple optical illusion: a woman with beautiful flowing hair is positioned perfectly in front of each burly man to look as if her hair is his beard. To add to the illusion, the man hooks his finger in one of her pockets or her belt as if it is his own. The point of the ad is that the shampoo product is good for both men and women.

But they also serve as a reminder that everything deserves some careful thought.

The first time I saw these images, I was scrolling quickly through a series of posts. I didn’t see the optical trick at all on the first one. The second one made me pause. By the third one, I realized the trick and stopped to re-examine all three again.

It reminded me to slow down and really look at things rather than quickly glance and move on.

This is an important reminder in our fast-paced electronic world—especially on April Fool’s Day when tricks can pop up in the least-expected places!

For other imaginative pictures, see Giuseppe Mastromatteo’s Indepensense.

Comment on this post below, or inspire insight with your own OIC Moment here.

 

 

The World's Photography

28

Mar

The Yin and Yang of Crossing Cultures

by Sheron Long on March 28, 2013

Yin-yang symbol representing a concept learned by crossing cultures

Yin and yang are always on the plate of life.

Embracing Different Cultures

Often the first taste of another culture is through its food or music or fashion, something like “hello.” But people who find a way of crossing cultures—stepping inside the culture’s traditions, language, history, attitudes, and beliefs—are forever changed by the experience.

 

Crossing Cultures/Cultural Heritage & Traditions/The World's Art & Design/Vietnam

Copyright © 2011-2026 OIC Books   |   All Rights Reserved   |   Privacy Policy