Oh, I see! moments
Travel Cultures Language

These Life-Changing Experiences Are for the Dogs

by Janine Boylan on May 20, 2013

Amanda Mouisset, providing life-changing experiences for dogs

Amanda Mouisset
© Amanda Mouisset

Amanda Mouisset Takes the Lead

Amanda Mouisset’s life is filled with one life-changing experience after another.

Changing the lives of dogs, that is.

Mouisset didn’t plan to change so many dogs’ lives. She says it all started when she had a “project” dog that needed dog behavior training.

That, she explains, is why she started volunteering at the local SPCA animal shelter. That led to a full-time postion as a pet behavior specialist. And that led to many life-changing experiences.

Achieving Success One Wave at a Time

by Janine Boylan on May 13, 2013

Girls achieving success through surfing with The Wahine Project

It’s a little easier when someone helps you balance.
Photo courtesy Dionne Ybarra, The Wahine Project

The Wahine Project Knows No Barriers

Surfboards used by girls achieving success in The Wahine Project

Dionne Ybarra + surfboards.
Photo courtesy of Dionne Ybarra, The Wahine Project

Early in the morning, a car with a rooftop rainbow of surfboards pulls into the beach parking lot. A group of sweatshirted girls shifts eagerly, and a little sleepily, from one bare foot to the other in the cold Monterey, California, sand.

Dionne Ybarra steps out of her car, and the girls’ faces light up as she greets them each by name.

These are the girls of The Wahine Project, and they are here to surf.

To prepare for their plunge into the sea, the Wahine (wa-hee-nee), or surfer girls, gather in a lopsided circle around Ybarra and, as they transition from one yoga pose to another, they listen intently to her.

Ybarra advises that they might face a challenge in the ocean today, but she encourages, “Remember the last time when you were afraid, and you did it!” Then she reminds the girls that, when they are at school and are feeling worried or unsure, they can draw on the lessons they learn here at the beach.

Girls achieving success through surfing with The Wahine Project

The pre-surfing circle
Photo courtesy Dionne Ybarra, The Wahine Project

Soon the girls break their circle, grab the boards, and head to the water. Some girls giggle on the water’s edge while others charge straight into the breaking waves. Adult mentors and the more experienced girls encourage the more cautious ones. Everyone is motivated to move at her own pace.

Girl achieving success through surfing with The Wahine Project

With a little encouragement, even the most hesitant eventually achieve success!
Photo courtesy Dionne Ybarra, The Wahine Project

The Beginning of a Great Idea

Ybarra was raised by her well-intentioned mother to be terrified of the water. She didn’t learn to swim until she was 30. And after a few years of swimming, she learned to surf.

In the meantime, in her job as a parent educator, she worked with women through their pregnancies and labor. Instead of just teaching them popular breathing techniques, she wanted to give these women tools they could use beyond labor. She says, “I was exploring ways to integrate things that would help them with birth, with a screaming baby, and with a teenager who wasn’t coming home.”

She thought a lot about how great it would be to empower girls before they grew up and became mothers.

And she thought about how sports help do that.

That is when the Oh, I See Moment struck: Ybarra realized she could provide girls with these life lessons through the sport she had learned to love—surfing.

And The Wahine Project was born.

Opportunities for All

The Wahine Project offers girls a no-barrier opportunity to experience the thrill of surfing.

Ybarra is always collecting donated girls’ and women’s wetsuits and foam-top surfboards. She has found sponsors, including the local surf shop, and recently got a $15,000 grant from the Foundation for Youth Investment.

While there is a monthly donation for participating, Ybarra never wants that to get in the way of a girl surfing. And she even has been known to pick girls up who can’t get a ride to the beach.

All of this is to ensure that these girls gain confidence in the water so that they can take that confidence out of the water. She explains, “Wahine is an action. It’s everything that you are and how you live. Once a Wahine, always a Wahine.”

Girl achieving success through surfing with The Wahine Project

Learning to love the water.
Photo courtesy Dionne Ybarra, The Wahine Project

Global Influence

Ybarra’s influence has spread beyond her small hometown and down the coast of California to San Diego, where a new Wahine group has formed.

In addition, every year, Ybarra’s Monterey group helps her collect donated swimsuits and other gear. Then, in the summer, she gathers the donations and her boards, and she drives down to her family’s hometown near Puerto Vallarta, Mexico. When she arrives in the village,  she goes door to door to announce that she has returned to surf with the girls, and she distributes the gifts she has brought.

Ybarra has even reached the young girl surfers in the Gaza Strip, where they wear special full-coverage wetsuits to maintain their cultural beliefs. Her California girls send clothing and letters of encouragement to their Middle Eastern sisters.

And this is only the beginning. She wants to make The Wahine Project synonymous with women’s surfing. She envisions its presence at every women’s surf competition.

Since she herself accepts no barriers, it’s inevitable that The Wahine Project will continue achieving success, one wave at a time.

To learn more about Dionne and her work, see her TEDtalk. You can also follow The Wahine Project on Facebook.

Logo for The Wahine Project where girls achieve success through surfing

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Yoga Poses Take This Optical Illusion Out for a Spin

by Janine Boylan on May 6, 2013

creative process for human motorcycle optical illusion with yoga poses

Progressive International Motorcycle Shows ad campaign
photo © Holland Norkoski

The Creative Process Unlocked

What do yoga and motorcycles have in common?

San Diego advertising firm, i.d.e.a., brought the two together and added a bit of paint. Presto! Human motorcycles.

Oh, I see the optical illusion! Do you?

But how did they come up with the concept of a human motorcycle?

Forming the Plan

i.d.e.a. was given the task of creating an ad campaign for Progressive International Motorcycle Shows. They wanted to represent the different types of bikes at the shows but in a modern and racy way.

Ryan Berman, i.d.e.a.’s founder and Chief Creative Officer, reflects on the first part of the creative process, “The concept really stemmed from us trying to get in the mindset of the people that actually go to the Progressive International bike show and why they hit the floor.”

Julie Messing of Advanstar Powersports adds, “When we began brainstorming on this, we didn’t make a conscious decision to make something edgier, but this is what evolved, and this is what we thought would work.”

The Harder Part

Thinking of a creative idea can be hard, but executing the plan can be even more difficult. i.d.e.a. had a great concept, but without the right team they were just spinning their wheels.

Berman credits body painter Trina Merry for bringing life to this sculpture.

Merry researched bikes and motorcycle culture. She sketched several ideas, but then “It got to a point where I felt like I couldn’t sketch it. I really needed to work with my hands, and so I called up my friends and said, ‘OK, let’s see if we can make a motorcycle.'”

The creative team had yoga gurus ready to form the vehicle.

creative process for human motorcycle optical illusion with yoga poses

Yoga models practice the poses before being painted.
photo © Holland Norkoski

What about the rider?

Event host and motocross reporter Erin Bates shares, “I had kind of thrown it out there that I wouldn’t be opposed to being body-painted myself….I didn’t really know what I was signing up for, but I just knew that this was a once in a lifetime experience that I really didn’t want to pass up on.” And so she became the human motorcycle’s rider.

painting during the creative process of human motorcycle optical illusion with yoga poses

Trina Merry paints Erin Bates.
photo © Holland Norkoski

The 18-hour photo shoot began with practicing the human sculpture but then became a series of posing, painting, and photographing in six minute cycles.

As you can imagine, positions like the tail pipe were so tricky that the model could only hold it for ten seconds at a time!

Bates, who also rides bikes, helped get the details like handlebar postion just right while Merry transformed the models with her exhaustive paint jobs.

creative process of human motorcycle optical illusion with yoga poses

Models hold the pose in the middle of the painting session.
photo © Holland Norkoski

Watch this video to see the creative process at work.

If the video does not display, watch it here.

Oh, I see! The creative process is the key to unlocking a great idea. And it takes a great team, even if your work is all an [optical] illusion.

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